Wedoany.com Report-Apr. 2, Sakata Seed America, a global seed innovator, has introduced Bimi®, a new consumer brand of baby broccoli, now available in the U.S. and Canada. Known worldwide, Bimi® offers a premium taste, texture, and nutrition in a high-quality, zero-waste vegetable that meets modern consumer preferences.
This launch begins a fresh phase for Sakata’s baby broccoli seed program, previously exclusive to Mann Packing / Del Monte under the Broccolini name. That partnership ended on February 1, 2025, and once current seed stocks are depleted, Mann Packing / Del Monte will cease using Sakata’s genetics for Broccolini. Julie McElhaney, Sakata’s Food Chain Manager, stated: “The excellence of Bimi® is already recognized by consumers. As we launch this brand in the U.S., we are committed to working with trusted partners to deliver a consistent, high-quality supply, ensuring Bimi® becomes a staple for retailers and consumers alike.”
Sakata is leveraging existing consumer recognition by bringing Bimi® to U.S. retail and foodservice markets through a new group of licensed growers focused on quality and reliability. The product will come in distinctive packaging, including 10 and 12 oz conventional and organic bags, plus a 200-gram bunched option. A strong marketing effort will support the rollout, featuring ties with the James Beard Foundation and the World Food Photography Awards, alongside digital campaigns, original recipes, brand ambassador partnerships, and in-store promotions.
John Nelson, Executive VP of Sakata Seed America, reflected: “We are grateful for our successful 20-year partnership with Mann Packing. Now, we’re excited to take the next step—bringing Bimi® Baby Broccoli directly to U.S. consumers. This marks a new chapter in our commitment to delivering exceptional quality and growing the legacy of this premium vegetable.” The move positions Sakata to expand Bimi®’s presence in North America, building on its global reputation with a focus on consistency and consumer appeal.
