After 55 years of glorious history and ups and downs, Henan Diesel engine Industry has rich cultural heritage. In recent years, while continuously improving its "hard power" such as production capacity and technical equipment, Henan Diesel has paid more attention to improving the "soft power" of corporate culture. It insists on combining inheritance with innovation, systematically sorting out existing cultural resources, and keeping up with the pace of corporate development; it insists on combining the commonality of CSIC Group culture with the individuality of Henan Diesel culture, forming the concept identification system and visual image identification system of Henan Diesel Engine Industry.